Vending customers are willing to buy more. With some help.
In our recent research, vending and self-service customers not only told us that access to customer support was important to them – more important than price. It also turns out that it would encourage many people to spend more. But how many more?
Your customer’s most important consideration? Hint: it’s not the price.
In October, 6L Inc / ZippyAssist undertook a small but interesting survey. We wanted to know: how often did people spend money on self-service retail, what was important when using self-service, and what would make them spend more.